翻訳と辞書 Words near each other ・ Product naming ・ Product naming convention ・ Product numerical range ・ Product of experts ・ Product of group subsets ・ Product of groups ・ Product of Imagination ・ Product of rings ・ Product of Society ・ Product of the 80's ・ Product operator formalism ・ Product optimization ・ Product order ・ Product Perfect ・ Product pipeline ・ Product placement ・ Product Placement (album) ・ Product planning ・ Product proliferation ・ Product quality risk in supply chain ・ Product Recall ・ Product recall ・ Product Red ・ Product requirements document ・ Product rule ・ Product sabotage ・ Product sample ・ Product software implementation method ・ Product state ・ Product stewardship Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Product placement ： ウィキペディア英語版 Product placement Product placement, brand integration or embedded marketing, is, according to the European Union "any form of audio-visual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme, in return for payment or for similar consideration". Product placement stands out as a marketing strategy because it is the most direct attempt to derive commercial benefit from "the context and environment within which the product is displayed or used" The technique can be beneficial for viewers, since interruptive advertising removes them from the entertainment. In April 2006, ''Broadcasting & Cable'' reported, "Two thirds of advertisers employ 'branded entertainment'—product placement, brand integration—with the vast majority of that (80%) in commercial TV programming." said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group." According to PQ Media, a consulting firm that tracks alternative media spending, 2014 product placement expenditures were estimated at $10.58 billion,〔(【引用サイトリンク】url = http://www.consumerelectronicsnet.com/article/PQ-Media:-Double-Digit-Surge-in-Product-Placement-Spend-in-2014-Fuels-Higher-Global-Branded-Entertainment-Growth-As-Media-Integrations--Consumer-Events-Combo-for-733B-3797918 )〕 rising 13.6% year-over-year and global branded entertainment growth is now at $73.27 billion.〔(【引用サイトリンク】url = http://www.pqmedia.com/gbemf-2015-2019.html )〕 The firm noted that brand marketers are seeking improved methods to engage younger audiences used to ad-skipping and on-demand media usage, and branded entertainment provides omnichannel possibilities to more effectively engage post-boomers, particularly Millennials and iGens. A major growth driver is the increasing use of digital video recorders (DVR), which enable viewers to skip advertisements that interrupt a show. == History == 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Product placement」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.